I'm convinced that as we demonstrate more uses for MSC (for instance, the distributed exchange between MSC and child tokens), we'll have more people enter on the buy side.
The 'distributed exchange' has no (practical) UI and is horrible. It is so unusable, that nobody uses it. For user friendliness, MSC gets a clear 'F'. This is why the project is dying. Newcomers are VERY turned off in just a brief moment.
I think the distributed exchange will work much better between tokens created in Mastercoins and I hope the selling/buying in omniwallet will be easy.