I like to think I'm as objective as you can get and strive to be machine like in my thinking. But nonetheless, the silly monkey in me thinks bitcoins are too expensive. I mean I know they are divisible down to one satoshi, but that unit's too far the other way.

The core animal brain likes to think in "real life" tangible units, 1 apple carried in one pocket for one snack.

You tell a new person about bitcoin, when they find out just one costs $500 they think "holy shit I cant even afford one right now". People like to "own" at least one of something.

It's completely irrelevant from an engineering perspective, but as these tokens are designed for use by apes; psychology is very important.

A new fraction with a new name is needed.