As someone who uses betfair exchange frequently I can see the benefits of Countersports (no credit record or commission are big ones for me) but I have a question:

Do you have a specific plan for marketing this to your average user? The benefits seem clear to me but I am someone who owns xcp and bitcoin. Most of my friends would happily continue using betfair regardless of the disadvantages because they know it, trust it and can use fiat currency to bet. Many wouldn't like the idea of even using bitcoin let alone heading over to poloniex or bter to get some xcp to bet with.

So correct me if I am wrong but it seems like the use of Countersports will be relatively niche (i.e. used by those who are into crytpocurrencies) until bitcoin becomes more mainstream. Traditional bookmakers have elaborate advertising and marketing, luring people in with all kinds of free bets, so you're tackling giants here.

With all that said I am very impressed and will be placing some bets myself on the World Cup. I know this is just the start but I'm interested to hear how you think widespread use of Countersports will occur?