With so much hype surrounding one episode of a TV show I expect people to buy just before the show airs in the anticipation of new users flooding in.  When the stampede does not ensue, there will be quite a bit of selling pressure.  It appears to me that too many people are on one side of the trade at the moment.

The hype has gone as far as people describing the TV show as 'the bitcoin show'.  It reminds me of the Amiga zealots of the early 90s (I was a proud member) who would talk endlessly about capturing a glimpse of an Amiga on TV or in a movie and think it was the second coming.  Everyone else didn't care.