I am really confused about the auctions site?

When do the auctions end? The timer keeps resetting, but you said I was about to win the first auction a couple of days ago and I have no idea how this would happen since the auction has not reached your reserve (which is unknown so could be $10 for all I know) and the whole thing just starts for another 69 hours again when it gets to 0.

Instead of being transparent and simple this is complex, confusing and it is very unclear how funds are actually handled/applied to these auctions.

I am sorry if that sounds blunt or causes offence but I have done a bit to support this project, I dont care about winning the auction or not, this is about the confusion and obfuscation that is frustrating for me and so, potentially frustrating for others.