Boolberry? Boolberry?!?! "That'll be 14 boolberries please." 

Come on! The whole reason this thread was started was due to the backlash to that name, and there's good reason for it because it's a truly terrible name. 

Someone made the point earlier that the name is not so important because even if it starts off as an empty set of syllables it acquires meaning. 

But Boolberry is beyond redemption. Bin it. I don't care about winning BBRs, just don't stick with this mumbledump of a name.