I made an account just to say this one thing:

Please don't rename to Xecutive Coin, it sounds cheesy and also hurts whatever existing brand you have.  New website is awesome, new name for the coin is not.  Already I see people making fun of the name / decision, please consider this request seriously.  X11-Coin or even X-Coin would be much better imo, frankly I don't see the need for any change and added confusion.