Most are startups that need the funds.  Cointerra is a prime example. The owner was asked to join a company to build miners.  Instead he refused the offer and started his own company. We all know how that fiasco went down.  Delay after delay. Then it was a lower hash speed than advertised

The pre-order game is like Wimpy from Popeye famous saying. "I'll gladly pay you Tuesday for a hamburger today."