The primary issue with the power consumption boost is that a 'firm' number wasn't documented till after Week 1 units were delivered to people. If they are in fact using the same units for hosting (cases, chips, etc.) then they should have been well aware of the power draw prior to release since it was posted that they had the actual fury/widow/falcon/war machine on hand during the pre-order phase.

There was a change in the power consumption needs on the store pages a week or two ago after Gaw CEO posted about a 10-15% increase in power + hashing speed, so this is a second bump in the power needs for these ASICs. This newest one ultimately more egregious since it wasn't pointed out till people had the units in hand.

I only a Fury (and two week 2 coming next week), and the power brick that came with it gets pretty damn hot. I can only imagine trying to cool down the PSUs for the bigger machines!