Most IPOs are successful because the people know about a company BEFORE it will be publicly available. Your theory lacks logic... Oh, maybe you are right. As quality does not matter for most coins that you are probably involved in, just to be listed although nobody knows the product behind it might be good! Building a community first can seriously help as it might absorb heavy dumps from people like you.
If you don't consider this coin a pump and dump, why would it gain volume on any exchange if nobody knows about it? If it gained volume, it would only be the people that also play lottery in their free time...
The PHCoin tries to build a product. I am not sure whether they have a chance, but it's a good sign that it's NOT the exchange listing that they are pushing hard at first. Would make me nervous considering the premine. Damn, you seem to have put a lot of thinking into your advice that there is nothing that's better to raise public attention than a listing on an exchange. My god.... too many of you around here...