The NEM price on the NXT asset exchange is extremely low.
NXT price is: 0.0000898 BTC/NXT supply @ 1 billion
NEM price should be 0.0000224 BTC/NEM , NEM supply @ 4 billion
NEM price is actually 1,000,000 for 17,500 NXT = 1,000,000 for 1.5715 BTC = 0.0000015715 BTC/NEM
so that's pretty attractive. People buying at these low prices will easily make 10X - 20X their investment once NEM launches.
Based on what kind of analysis? There's not even a hard launch date yet.
Right now, NEM has a value of 0.000000000000000000 anything.
NEM right now has the value of what people are willing to pay, like everything else. I guess that is not difficult to understand, or at least it shouldn't.