The NEM price on the NXT asset exchange is extremely low.

NXT price is: 0.0000898 BTC/NXT  supply @ 1 billion

NEM price should be 0.0000224 BTC/NEM , NEM supply @ 4 billion

NEM price is actually 1,000,000 for 17,500 NXT = 1,000,000 for 1.5715 BTC = 0.0000015715 BTC/NEM

so that's pretty attractive.  People buying at these low prices will easily make 10X - 20X their investment once NEM launches.