This looks like it, maybe why we are once again going up after the big drop off.
This might really start things rolling.
http://www.businessinsider.com/bitcoin-apps-in-the-app-store-2014-6It looks like Apple has updated its app developer guidelines today to allow for Bitcoin apps.
The new clause under section 11.17, which was flagged by folks on Twitter like investor Bill Lee today https://twitter.com/westcoastbill/status/473555837982900226, reads:
Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions.
That sounds like Bitcoin!