Not if the closed propertarian version wins. One company controlling the most widely used crypto currency would be a nightmare of proportions for everyone who cares about freedom and equal rights and opportunities for everyone. Sadly, most people don't give a shit, so maybe we deserve just that.
It needs a lot of support from the people, bitcoin has that support for various reasons.
Ordinary people know and trust (god knows why!) Apple as a company and brand, to them Bitcoin is noting more than a geeky pyramid scheme, so who would they choose you think?
A propriatary version may just be a pump and dump scheme in the end, as we see with many alt coins.
Apple would not profit from that, so no.
Apple will make a coin where mining hardware is build into all of their products (Or maybe just the iBeacon thingy or POS units) and then they will collect the mining fees themselves. They learned how to make money by being the middleman from iTunes and the sales of music. They will basically do the same thing here.
My ex was an apple fan-
girl(?) and even though I tried with all the logic in the world to explain to her why monopoly on infrastructure is a bad thing, she wouldn't listen. Ordinary people just don't give a flying fuck about openness and the importance of real free competition.