Distribution will play a big effect. Leveraging all these people is going to be powerful. I think this coin will be top 5 within year of launch.
It's very hard to understand exactly what the crypto scene will look like in a year from now. For all we know in 6 months a new coin will come out with new code and a new system that will blow everything away. And then again, that new coin might be called NEM.
But I think it's completely safe assumption NEM will be in the top 10, and has a great chance at the #5, #4, or spot. And yes, that would be great if it was even higher.
The point is to get to the top 10 is easy, but to stay there is much harder.