Never ask for ETAs.

HA.Tell that the sales people in my company (or our customers).
But seriosuly, as long as "its done when its done" does no end up like with Duke Nukem - just see it like Blizzard Entertainment does it, the do not give an ETA until they are 100% certain even if millions of people beg for it and yet everything they do is success

The problem is that everybody thinks a week without something big is an eternity in cryptos because the price swings are that enormous at times (and almost always without an actual reason). Actually it is quite astonishing what has been achieved in that short life span, but as usual things will take their time to "pay out". 99% of startups do not even reach this stage, and almost all of the remaining 1% need more time to get to the very top than little over three month.