That is a nice distribution model going forward. A lottery/random drawing on phcointalk is also a ok way to track critical-mass. Other way is to hit the phcoin facebook fan page and those who put up a "like" get a PHC (just post PHC wallet) or the number of views on a PHC Centric video will get that youtuber that many PHC and something can be done with twitter ...... I think reddit and multi-forum post are harder to track though. Hosting an event "lunch-n-learn" to a group of friends should also be rewarded too.