they bought their hardware at around 3BTC/TH/s

each TH bought is going to return(to PETA) 5-6BTC in its lifetime (75% of that return will come in the first 4 months) (unless the difficulty increase rate changes, assumed 2 month doubling time here)

factor in the resale value of those TH and the dropping cost of hardware and you are growing, not shrinking like puppet is trying to convince you

from BTC perspective, a rise in BTC value = hardware cost dropping



ofcourse, if you bleed yourself through dividends too much, it all fails
keep that reinvestment high, stable shareprice through constant/growing dividends
the alternative is an ever decreasing shareprice and dividend


unless you want to claim its impossible for any miner to ROI in BTC, there is no reason PETA cant grow
PETA has access to better prices then the average miners, also no hardware manufacturer is participating in the BTC race, other then ASICMINER
all the others are just selling shovels(profit model is selling cloud contracts, not mining, much less risky and more profitable), not caring about BTC profit