Poker players meet at live poker tournaments all around the world. If it gets popular they will just recommend it to one another. But as said, there needs to be value set.
It's hard to get them into Bitcoin, cause there is a common knowledge that "it's to late for it" and "Bitcoin is expensive now" (soundness of those statements aside

). But something new and dedicated for poker players might just make it.
PS:
NOT SCAM!!!
We can go on like that, trying out even bigger fonts and brighter colors, but there is no point I think.. BTW Where do you see any scam in this? It's all clear. Yes, some people already have coins, but this is not called scam, please check the dictionary.