I actually think competition is good for the consumers and makes for a healthy industry. Comparisons are all part and parcel of competition.

For me, especially in the crypto coin world where you hear so much scams, the main thing I value is trustworthiness of a service. Second and third, in no particular order, will be ease of making transactions, and of course getting a better deal. But having complete confidence on who I'm parting my hard earned money to is second to none in importance for me.