Being that we have never done a business transaction before, I don't want to send my BTC and then just HOPE that you will send the PM.  So I will send half upfront...lets say we are starting with 15.00.  I will send 7.50 and you send half PM too...and so forth so we feel comfortable.  I'm not looking to make a big profit, I just want to find an honest exchanger I can make this a regular thing with.  5% fee