Start With The Online Retailers
Once we get people interested we have to support them. Meaning a large part of our followers are not familiar with the crpyto world and need to know specifically how to get them, and how to use them.
I understand that the B&M stores are important to our cause, and the cold wallets are awsome, however cyrpto is digital currency and in my opinion should be started online.  We have learned from BTC and other cryptos that this is a well traveled path and works.  BTC started on the internet and only recently have has BTC ATM's started showing up.  The article that I posted above is Cheaper The Dirt blog, if we can start having conversations  with them or other small business websites then we bring validity to the coin.  We all have our favorites lets see if we can get them to help.  Helping comes in many forms; if they don't want to use the coin as currency will they support it by donating some coupon codes/gift cards, equipment or providing free advertisements?