Imagine Dish introducing a new coin , for buying their subscriptions and on demand movies . They install an asic into their receivers which mines only their coins . More the user watches Dish , more coins they'll mine to pay for on demand movies or to pay their subscriptions .
who knows they may be mining bitcoins silently 
Its like a virus, but a hardware virus
Holding well above $600.
Waiting for big boost soon it will be above 700.
Don't think it will happen soon. I think $600 might be the new $120 of last rainy season.
Yup 600$ is making base that is good for future price of Bitcoins.