2) long term/high impact marketing(this is what ethereum is doing):
Besides that, one of the most important things we could do for NEM in the long term is find one or more persons which should be "the faces" of NEM at conferences, interviews, and do what Vitalik Butering does for Etherium, capturing the imagination of technical people and intelligentsia by kindling intelligent discussions and intellectual experiments regarding how NEM works, what we can and could do with it, what problems of previous coins we solve, etc. This is the highest point we need to target, which if we do correctly, will overflow and bring news about NEM into all other sub-layers of society.
I guess it has to come from the core team. One needs to be technically savvy too as often this person will need to defend the design as a good crypto worthy of use
AND cause.
Speaking of Ethereum, can any well educated crypto minds elaborate perhaps on some of the key differences/similarities to NEM? As far as my research has led me, I'm quite comfortable saying NEM will be the best Bitcoin 2.0ish platform when it launches next to NXT and perhaps Ripple (though a different beast from a political standpoint). If I read correctly, Ether is going to be PoW still?, obviously a difference there, but what about what it does and doesn't do with Bitcoin 2.0 that NEM does? Never hurts to evaluate the competition and beat them to punch

. It is the other major blip on my radar next to NEM. Certainly the community is very well established as others point out, and as DOGE showed us, that can be everything.
Ethereum community?
I am not sure if the will have a community when everybody figures out that nobody will make any money out of their IPO.
They choose the Mark Zuckerberg way --> wait till they are big enough and then do the IPO. Fill their pockets, but the price will be cut in a half.
The NXT guys say that there is no feature in Ethereum that NXT can´t do too.
Hopefully UP will state the same.
I was pretty excited about Ehereum at the beginning, but their plans are obvious. No coin has spent such an huge amount of marketing for vaporware.