Besides that, one of the most important things we could do for NEM in the long term is find one or more persons which should be "the faces" of NEM at conferences, interviews, and do what Vitalik Butering does for Etherium, capturing the imagination of technical people and intelligentsia by kindling intelligent discussions and intellectual experiments regarding how NEM works, what we can and could do with it, what problems of previous coins we solve, etc. This is the highest point we need to target, which if we do correctly, will overflow and bring news about NEM into all other sub-layers of society.