I think the only thing that brings coins massive popularity now is a pump, not the features.
They might help but ultimately people will lose interest unless there are constant pumps
that keeps the hopes of a large profit alive.
I completely agree with you...There are some great coins out there, but a good amount of them never get a huge amount of press...Usually, however, the users just say 'Oh, this coin will get noticed solely because of it's features' so they never promote it. So, keep up the tweets and stuff!