I would think the price fell because of lack of demand. There is nothing being done as far as I know, to promote this coin. There is a bunch of things that should be done. Like make an android wallet and update the Qt-wallet with a new splashscreen and logo. Make a new facebook page that is active, and maybe do a giveaway.
We tried to get some donations going for the android wallet development, and the btcx exchange in sweden, but very few donated.
Also, there is no development-group as far as I know.
We need more miners too, but they will come if the price goes up. As of now it is actually profitable to mine and sell at 0.00000200.

I would love to do some of these things, but unfortunately i can't code at all.