I mean more like http://redeem.bitcoin.com/
Where we create a similar site, but just for NEM.
People just throw away the "gift cards" after they redeem the NEM and put it in their online or app wallet.

Essentially:
1st create these gift cards
2nd create "debit cards that are reloadable, and can be accepted by merchants.
3rd step would be next-gen tech, such as a phone/watch/ring