At-home mining began to fade away at the end of last year, there is now no point whatsoever in building small rigs for home use; difficulty dictates what we can and cannot mine - there will always be business ideas which are good-at-heart but completely clueless-in-reality.
The Novello chip specs were great and if this endeavour had been genuine, the company would have had no problem whatsoever in getting funds to T/O, and also could have brought it all to market in a very short space of time.
Sometimes it's just not meant to be,
eh Olivia? 
Yeah it's been moving toward DC based rigs for a while, it's a shame as it will end up alienating a lot of the mining community, ah well all good things come to an end.