Not all pre-mined coins are scams, it depends of the purpose of the pre-mining. In this case the money is going to a good cause so I think it would have more legitimacy than most other coins, so long as this is actually an official coin by Max Keiser. McxNow was pretty quick to adopt the coin for trading as well, so at least their is a way to exchange the coins to fund projects. We need sites like StartJoin to get more funding so we can raise the value of all crypto currencies.
Another point I'd like to make is that all Crypto Currencies are experimental including Bitcoin. While I do hold value in several of these currencies it is still just a big experiment. They are not penny stocks, they are even more volatile as they are all prototype protocols/software. There is nothing apparently dishonest going on here, everyone should be aware of the extremely high risk in these currencies. You would be a fool to be completely confident in any of them.