True, we goes with different approach, but to the same goal.
even if ASIC calculator for this hash will apear it will be almost impossible to grant paralel access of huge count of hardware calculators to to big scratchpad- due to DRAM specific.
The massive pseudo-random scratchpad concept is not going to prevent ASIC acceleration. Being a small niche coin might. As long as BBR is the only wild keccak, and doesn't rise too high on the exchanges, it will be safer that way. And yes, I agree that hard-forking to preserve the interests of existing miners against incoming ASIC miners is very viable, if it is done decisively. I don't see this as a meaningful differentiator. That's not a criticism of BBR. It just means I don't think it weighs significantly in favor of BBR on a competitive basis.
I am quite certain that there are efforts to implement cryptonight on ASIC, given the recent outperformance of CN coins. Planning for a hardfork to deal with that should be ongoing for all the CN coins. "Be Prepared"
BTC value could survive mining centralization. CN coin value cannot.