I dunno, never heard of them myself but good for them trying to tap that market. They accept payment in BTC & DOGE so at least they're supporting their own cause. Some of the components look overpriced (the Hyper 212 cpu cooler) but others are pretty fair (the additional GPU, $5 extra for a 1TB drive). Plus they've got the Lifetime Warranty in effect which is something you always pay extra for. Guessing that's about $3-400 of the upfront cost. That's not saying anything about how their warranty process is when/if you need to use it.
Plus in the long run it does pay for it self in a few months. All you have to do is get on a highly efficient multipool.
You must be drunk. Money does not grow on trees while you sit on your ass. This thing will never earn itself back basically. Not to say there isnt profit to be taken from mining but not from multipools, not with buying 100%+ overpriced shit and not with a few months.