Nick,
Have you ever heard of the Bitcoin Pizza story? We're in the very early stages of NewYorkCoin. NewYorkCoin is ONLY 3 MONTHS OLD! Value will rise substantially from current levels when we achieve New York City business acceptance. And usage of NewYorkCoin. It's the future value of NYC - it's a lottery ticket!
Everyone is waiting for The Foundation to do the work. I AM THE FOUNDATION. I have created a great website. Updated wallets. Cleaned up source. Created a working block explorer. Gotten press coverage. Do YOUR part!
Get merchant acceptance. Or get lost.