Look. Yes, the software is worth more than the opening bid. That doesn't mean shit. People aren't looking to buy the software, they are looking to buy the business. The fact is, is that its a saturated market and that this will not make money at 10BTC. The amount of money that would have to be spent on marketing would be insane. And you say that the exchange hasn't been hacked? Thats because no one has heard of it! The volume is so little no one will spend their time trying to hack it. If this ever gets up there in volume, maintaining security on the site would be a huge issue.

Im sorry, but this is a massive money pit.