At a diff increase of 18%, $.15kwh, 500gh, 400watt the S3 mines less than 1 BTC before it operates in the RED, if it starts mining today. And that is after 179 days of exposure to the risk that the network hash rate won't go ballistic.
There is absolutely no way anyone in their right mind should consider paying 1 BTC for an S3
the difficulty increases are no longer 18%/jump. Its closer to 14%/jump if you average the last 5 or so, and its visibly decreasing. (the network is no longer doubling every month - not sure if anyone noticed it now takes 7-10 weeks per doubling)
We have been blessed with a short respite. It is about to get much much worse.