FRAC is a (relatively) rare coin with some interesting new features to increase security and encourage mining even after end of POW. The distribution seems to be fair and a lot of bounties have been paid out as promised.

Right now the price is depressed due to lack of exchanges. I think when FRAC gets onto Poloniex, the price will rise because of the extra liquidity. Bittrex doesn't have enough volume by itself to provide the prices that miners want.

I think in a week or so FRAC should normalize a decent amount higher than where it is right now. After that, it's all on the users and developers to add value to the coin and promote it.