How big is this bowl game relative to other college bowl games?
I don't know too much about college football. But I know the bigger bowl games like the BCS Championship, Rose Bowl, Cotton Bowl, Orange Bowl ect...
Its not one of the "bigger games" that is played on New Years Day or afterwards, which are typically meant for the better teams/bigger markets/better ratings. This bowl game is typically played by either a couple Conference USA teams or one C-USA teams & a MAC team. Both smaller conferences in relation to like the SEC or BIG10.
However its the only game being played that day, December 26, so it'll still draw a crowd & viewers.
BitPay is going to call it Bitcoin St. Petersburg Bowl. Originally it was just the St. Petersburg Bowl, then Beef O Brady's bought the naming rights and named it the Beef O' Brady's Bowl, and now its the Bitcoin St. Petersburg Bowl.
Pretty sure they have a 4 year agreement too, so it'll be around for a handful of years!