It's indivisibility and current coin total makes it impossible to trade against LTC and BTC. It made it's way down to the bottom of every market on cryptsy and people were prepared to sell it no matter how low it went because people had billions and in some cases trillions of coins.

The scarcity argument really doesn't work when all exchanges trade against 1 whole coin. They're not going to code in special conditions to trade it in large amounts per LTC/BTC and dividing the coin total across the board is the only way to make it tradeable on other exchanges.