Honest people buy on used gear on ebay because
1) 45 day protection
2) coupons, ebucks, other discounts. --- I purchased items with 10% off a 20 coupon then 2% off . the item was cheaper then any seller anywhere.
3)they do not have the btc to buy gear
4) I sell on ebay my gimmick is my gear is the cheapest on ebay in its class.
I do well. I give them complete setup help and never sell anything I can't run in my house.
Many buyers actually trust me since I do the right thing for them.
Bingo. I follow #3 and #4 here in New Zealand with TradeMe. Many, many happy buyers, and keep them happy with making sure they can get them running.