I am amazed how few people in the US know about bitcoin and even fewer understand it. I work in a very technical field which allows me to travel and I am constantly surveying technical folks of all ages what they think about bitcoin. I would say only about half of the people have even heard about it, of those about 80% of the folks say stay away or "if you can find someone to give you real dollars for bitcoin, do it!"...
I've also noticed that bitcoin does get news coverage but it is almost always buried on the major media outlet's sites. Most major headlines are very negative so I can't blame Joe Public for shying away.
All in all, we are very early in this game and I'm excited to see opinions sway in favor of bitcoin in future months/years.
I personally think there will be an "Aha moment" whether it be a killer app or a market correction where big banks move to bitcoin as a store and the sheep will follow quickly. Just a matter of time but the train is still in the station at this point in time.

haha,, in Indonesia also had a chance to reject the bitcoin payments for fear of damaging the circulation of money
Bitcoin concept actually is an alternative media that provides convenience in transacting online. In contrast to process financial transactions that we know so far, Bitcoin provide an alternative that allows every person on earth to send and receive Bitcoin each other without banking bureaucracy takes time and costs.
Concept as an alternative medium of payment is then started to change, when it emerged the notion that Bitcoin could be an investment asset. Bitcoin purchases in bulk by way of exchanging a number of Fiat (government regulated the currency of a country) is then led to the purchase price and the selling Bitcoin higher. This price increase is reasonable occurred in the law of supply and demand - Bitcoin is a digital currency that embraces the concept of a limited number (scarcity), instead of a digital currency that can be 'printed' or published in a number arbitrarily.