Popularity is not high? It is #3 on Poloniex vote chart after just a few days, it has 200BTC volume on Bittrex, and already there are articles about Burner.

http://burnercoin.newsvine.com/_news/2014/06/18/24383556-innovative-burnercoin-cryptocurrency-caters-directly-to-car-enthusiasts-racing-fans

Did I mention this was all done in one week?