Based on everything i've seen and calculated, S3 should be priced at MAXIMUM 0.85-0.9 BTC
Anything else-it will NOT make any BTC return and this is a fact.
What I think you fail to see is that that price doesn't always matter for the bitcoin hobbyist who just wants to buy a miner, an S3 in this situation. I'm sure the ROI people appreciate your speculation, though.
You clearly only see miners as an ROI object (most do), you need to understand not everybody is like you, though. Remember buying something just for the sake of buying an item? Example, people buy go-karts to tinker with, that's their money and their right to do whatever they want with it. Who are you to shun people away just because their product may not ROI? I appreciate you making this aware to people who are looking for ROI and do not understand ROI.
I have overpaid for a miner that will not ROI because I wanted the miner. I wanted to play with it, tweak and do what nerds do. So yes, I will pay for a small loss for the experience of getting to have a miner to tinker with.