Based on everything i've seen and calculated, S3 should be priced at MAXIMUM 0.85-0.9 BTC
Anything else-it will NOT make any BTC return and this is a fact.
What I think you fail to see is that that price doesn't always matter for the bitcoin hobbyist who just wants to buy a miner, an S3 in this situation. I'm sure the ROI people appreciate your speculation, though.
You clearly only see miners as an ROI object (most do), you need to understand not everybody is like you, though. Remember buying something just for the sake of buying an item? Example, people buy go-karts to tinker with, that's their money and their right to do whatever they want with it. Who are you to shun people away just because their product may not ROI? I appreciate you making this aware to people who are looking for ROI and do not understand ROI.
I have overpaid for a miner that will not ROI because I wanted the miner. I wanted to play with it, tweak and do what nerds do. So yes, I will pay for a small loss for the experience of getting to have a miner to tinker with.
Waldohoover, you hit a good point, but I do not think that the bitcoin hobbyist is their largest market share. There is also an overwhelming focus on $/GH within the community, regardless of which side of the coin you come up on, you can see it prevalent in all the manufactures advertisement/announcement posts on this forum. Based off this it would lead one to believe that even the hobbyist wants a good $/GH coupled with low power consumption.
Besides wouldn't the true bitcoin hobbyist be wrapped up in the open source AM project right now? Wouldn't the S3 just be a side note until it comes down from its wildly overpriced introduction? Not all hobbyists are made of bitcoin either eh?