1BTC = 1BTC
it makes no difference how you hard try to brainwash the world into thinking they own 'such-as-many' millibits; it will always be 1BTC = 1BTC.
if you do not already value 1BTC for the value it holds, then why make it look like more than it is?
Clearly, there's a lot of BTC hoarders around here that want to make it more "psychologically attractive" to buy BTC. In other words, fool new investors into thinking they're getting more than they are.