I bet they have been selling to colo companies the whole time. Including for their 65NM chip products.
Pre-orders to raise cash. Build equipment. Sell large quantities of in-hand equipment to bulk purchase farms (because they wont drop 3M on a preorder. They need immediate delivery.). Try to catch up with the original consumer orders after the farms aren't interested anymore.
Thus defrauding the consumers.
It seems pretty obvious now.
Classic bait and switch. Elon Musk did the same thing with the Tesla car pre-orders, but at least he readily admitted that he did.