I think that miners has to focus like a laser on what's the most important-highest ROI and drive manufacturers to provide one through the power of our purse (don't get on on sucky deals). If it is a hobby (and I respect this very much), then every new hardware is exciting as well.
The focus is certainly not on the highest ROI, typically there will be a claim about some marvelous power efficiency, then the bottom line will be the miner still draws several hundred watts. Overclocking is FOTM not underclocking, and that's whats driving up the difficulty spoiling it for all. The first thing I want to know about the S3 is can you get a good underclock happening like you could with the S1 and the pencil mod? 0.75v VDD core strikes me as a bit high. ASICminer are talking 0.55v with their 40nm offering.