If it is indeed true that China is more in it for quantity than quality (which doesn´t seem too unusual) their manufacturers will most likely not get beyond the 0.7W/GH efficiency mark (atleast not too soon).
FYI:
https://bitcointalk.org/index.php?topic=656461.msg7374642#msg7374642Power Consumption: 0.59 J/GH (chip level, and it can be lower to 0.40J/GH by lowering the core voltage)
.40J/GH should translate to .53w/Gh at the wall.