The way you raise value is through stability.  You can't have people dumping millions of coins.  Nobody will invest if their investment gets wiped out because one guy mining has earned millions in coins and can just dump them on the market and driving the value to 1 Satoshi a share.

So they are working on maybe tightening the supply.  So far we're still dealing with half a million coins dumped on the market every day.  I wouldn't invest in this coin if I was a normal investor.  Your investment gets diluted severely every single day.  You're either in it for the long haul, or you shouldn't invest.  Until this stops, this coin is headed straight to the grave.

The next thing that needs to be done is to introduce some feature that makes this coin compelling and unique.  I think going the opposite of anonymous is the way to go, but I'm game to other ideas.  I don't know how strong Hiro is as a coder either.  I don't even know if he's capable of introducing new features.  I like to think he is.  I tend to think that both buyers and sellers would embrace a coin that allowed the seller to be identifiable in an assured manner.  (I outlined my idea a few pages back)  This then creates a level of security that, as far as I know, no other coin has.  Everyone is going the anonymous way, maybe to become the next Silkroad provider, but real business where the REAL money is at, wants more transparency not less.  Start with the seller.  Let's make sure who we are sending coins to is who they say they are.  A unique wallet prefix identifier tied to the address is one way to do that.  But I'm game for other ideas.