They are not really hyping anything. Hyping something would be to tell everyone a certain feature is coming much before it is ready and then keep pushing it back because it was just talk. They are simply letting everyone know they are dedicated and have a plan. They are not creating unrealistic expectations like a lot of coins do. The innovation cannot be shared at this time. It is a gamble but I like these guys, they will let their work speak for itself when it is released rather than giving whitepapers. I guess we will see come July. Anyone with real innovation isn't going to tell anyone about it before it is released because another developer can steal the idea. I see what you are saying and this could go either way but they have good volume, are active and seem dedicated to making this work.