I'm as excited as everyone else about this sponsorship opportunity with Jon Fitch.  I don't see other coins with NAUT's market cap getting this kind of exposure.  What I'm trying to figure out is the best way to capitalize on it.  I'm imagining a venn diagram of altcoin enthusiasts and MMA fans and I'm not sure how big that overlap is.  If the opportunity is to get new people into NAUT, we need to grease the wheels.  

Let's say I'm the average MMA fan and I know nothing about Bitcoin let alone altcoins.  I follow Jon Fitch on twitter and I see him post something about NautilusCoin so I decide to check it out.  A potential customer is heading to NautilusCoin.com, what's the goal?  Educating that person on mining, DigiShield and the Stability Fund are at the bottom of my list.  We want to hook them.  

The home page should have a picture of Jon Fitch somewhere and mention the MMA fight above the fold.  That's why they went to the site, connect the dots for them and they'll click on.  Then a link "Why Jon Fitch loves NAUT" should take you to a new page that's designed for MMA fans.  No DigiShield, mining or NSF stuff.  Show me Jon Fitch quotes saying good things about NAUT.  Give them the Wall Street's Altcoin pitch.  Tell them how to buy NAUT.  Give them Jon Fitch's wallet address and tell them about tipping.  All with Jon's permission of course - don't want to piss off a guy like that.

In an ideal world, they'd be able to put in their credit card or bank account info and buy NAUT with a few clicks.  If Moolah is in place, are we sending them there?  If not, are we trying to get them to follow NautilusCoin on twitter or like us on Facebook?  What else can we do to get them involved in this split second we have their attention?

I'm not a web designer or marketing expert so I'll defer to others on the details, but we should use this publicity for more than just getting our name out there.